Privacy Policy

Last updated: October 12, 2026

Grove Reunions is operated by AutomationFire, LLC. This policy covers grovereunions.com and the Grove Reunions app for iPhone and Android. The apps are published in the app stores on behalf of AutomationFire, LLC.

What we collect

Grove collects the information you provide when you create an account, set up a group, or RSVP to a reunion. This includes names, email addresses, phone numbers (optional), RSVP responses and the answers organizers ask for, and any content you add: posts, comments, chat and direct messages, polls, potluck and task choices, family history, recipes, feedback, photos, videos, and voice recordings.

Signing in. You can sign in with a one-time code sent to your email, or with Sign in with Apple or Google. With Apple or Google, Grove receives your name and email address from them (with Apple, this can be a private relay address that forwards to you if you choose to hide your email). We never receive your Apple or Google password.

Payments and payment records. Card payments are processed by Stripe on Stripe's own checkout page. Grove never sees or stores your card number. We keep a record of each household's payments toward a reunion (amounts, dates, method, and status, including cash, check, or payment app amounts an organizer records), and the reunion's organizers can see it. We keep payment records even after an account is deleted, as needed for taxes, accounting, and handling disputes.

The Grove Reunions app

The app uses the same account and the same Grove servers as the website. On your phone it also handles:

• Notifications. If you allow notifications, the app sends Grove a random install ID that the app creates, a push token, your phone's platform (iOS or Android), and the app version, so we can send reunion notifications to that phone. Notifications are delivered through Expo's push service and then Apple Push Notification service or Firebase Cloud Messaging (Google). Direct message notifications show only who sent the message. We delete the phone's install ID and push token when you sign out, and stop using a token when Apple or Google tell us it is no longer valid.
• Camera, microphone, and photos. The app uses the camera, microphone, or photo library only when you tap to take or choose a photo or video, record a Story Circle answer, or (for organizers) scan a ticket code. When scanning, the camera image stays on your phone and only the code is sent.
• Calendar. “Add to calendar” opens your phone's own new-event screen. Grove does not read your calendar.
• No location, contacts, or tracking. The app does not ask for your location or your contacts, has no advertising identifier, and does not track you across other apps or websites.
• Crash reports (optional). When crash reporting is turned on in an app build, the app sends error and performance reports to Sentry so we can fix problems. These reports do not include your name, email address, or account, and we remove request headers, cookies, and web addresses from them.

Voice recordings, photos, and videos

Story Circle recordings. When you record an answer in Story Circle, the recording is stored privately for your group and played back through short-lived links. To show a written version, the recording is sent to Deepgram, our speech-to-text provider, which returns a transcript. We use Deepgram with its model improvement program turned off, so your recordings are not used to train its models. Recordings of voice and video calls (only if your group records a call) are transcribed the same way.

Photos and videos. Photos are stored with Cloudinary and videos with Adilo, our media hosts. The how-to videos on our website are hosted by AutomationFire Video, a service of AutomationFire, LLC, which operates Grove; they play with no cookies, and the video host does no viewing tracking. If you turn on Analytics on our public website, Google Analytics records that a video was started (see Analytics, cookies, and ad measurement). Photos and videos shared to your family's memories are private and delivered only to signed-in members through short-lived links. Photos posted to the reunion's public invite page or live photo wall are public, as described below.

How we use it

Your data is used to run the product. RSVPs go to the organizer. Payments are processed through Stripe. Photos and videos are stored with our media hosts. Emails are sent through our email provider, and texts (only for people who opt in) through our text message provider. When you sign up, we save how you first found Grove (the website or campaign that sent you, including the ad click ID if you came from a Google ad, and the page you landed on, kept in a Grove cookie on your device until then) with your account, and links in our emails carry a campaign tag, so we can tell which outreach works; this stays with Grove and is never shared or sold. We do not sell your data or show ads inside Grove, and we never share your account, your family's content, or your contact details with advertisers or other third parties for their marketing. The only advertising tool we use is the optional Meta Pixel on our public website pages, described below, and only if you turn it on.

Analytics, cookies, and ad measurement

Always on, no cookies. Our public website pages (not your family's pages, your personal links, or the app) use Vercel Web Analytics, which counts visits in aggregate without cookies and without identifying you. Vercel also measures page speed on every page, recording only which kind of page loaded and how fast.

Only if you say yes, and only on our public website pages. Our public pages are the home page, landing pages, guides, the blog, pricing, the demo, how it works and its videos, comparisons, and about. When we turn these tools on, those pages show a cookie banner first with two separate choices. Until you choose, neither tool is loaded at all. Saying no, closing the banner, or ignoring it means no.

• Analytics: Google Analytics. Counts visits to our public pages so we can see what helps people. If you turn it on, Google receives the page address (only campaign tags such as utm_source are kept; anything else in the address is removed), the referring site's domain only, the page title, your browser, device, and approximate location from your IP address, and taps on buttons like Start or Watch the tour, starting a how-to video, or asking for a free guide (which guide only). It sets Google Analytics cookies (_ga). We use Google Consent Mode, so Google is told your choice; Google signals and ad personalization are off in our setup, and we never send your name, email, account ID, or anything about your family.
• Advertising: the Meta Pixel. Measures and improves our ads on Facebook and Instagram. If you turn it on, Meta receives that a browser visited one of our public pages (the address, cleaned the same way), the referring site's domain only, your browser, device, and IP address, the Meta cookies (_fbp, and _fbc with Meta's click ID if you arrived from a Meta ad), and a “Lead” signal with no details when you tap a Start button or ask for a free guide. We turn off the pixel's automatic collection of button text and form fields and do not send names, emails, or phone numbers. Meta may connect these visits to your Facebook or Instagram account under Meta's own privacy policy. With Advertising on, Google's tag is also told that advertising cookies are allowed.

Never inside Grove. Neither tool is ever loaded inside Grove (your dashboard, family tree, community, reunion, and settings pages), on invite, RSVP, or other personal links, on public reunion pages, at sign-in or sign-up, in admin, on booking or contact forms, or on any payment or checkout page. The app does not use them. Your family's information is never sent to Google or Meta.

Your choice and how to change it. We remember your choice in a Grove cookie (grove_consent) for 6 months, then ask again. You can change or withdraw it anytime with the Cookie settings link at the bottom of our public pages or here: open cookie settings. Turning a choice off stops that tool, removes its cookies from your browser where we can, and reloads the page. Information already sent stays with Google or Meta under their policies; email privacy@grovereunions.com with any questions. Agreeing to text messages is a separate choice and is never treated as agreeing to analytics or advertising cookies, and your phone number is never sent to Google or Meta.

Who can see your data

Private family content. Posts, photos, stories, voice recordings, messages, member profiles, and the family archive are visible only to members of your family or group, according to the group's permissions. Organizers can see RSVPs, payment status, and roster information. Guests with a personal link can see limited information about their own RSVP without creating an account. Your content is never visible to members of other groups.

The public invite page. Each reunion has an invite page at a shareable link so family can RSVP without an account. Anyone with that link can see what the organizer puts on it: the reunion name, dates, venue, schedule, pricing, the flier, organizer contact names and roles, and any payment handles the organizer adds. It also shows the family's branch names and motto, the family elder's name if the organizer sets one, and the number of RSVPs. If guests share a photo when they RSVP, it appears in the “Who's coming” section only after the organizer approves it.

While the reunion is live, the page can also show check-in counts, shoutouts the organizer has approved, photos from the photo wall (guest photos wait for the organizer's OK; family members' photos post directly unless the organizer turns on review), and the In Memoriam names the organizer chose to honor. After the reunion, it can show the capsule's summary stats, up to 6 approved shoutouts, and up to 12 photos that were already on the public photo wall (never photos shared privately to the family's memory vault). Other private family content (the feed, messages, stories, recordings, the archive, and member profiles) never appears on the invite page.

Children's information

Accounts are for adults 18 and older. Grove is made for families, but it is not directed to children, and we do not knowingly let anyone under 18 create an account or give us personal information directly. Children take part through the adults in their family, as described below. If we learn that someone under 18 has created an account, we will close it and delete its information. If you believe this has happened, email privacy@grovereunions.com.

Information adults add about children. Parents, guardians, and organizers can add children to their family and their RSVP. That can include a child's name, birth date or birth year (on a family profile or in the family tree), the number of children and infants in a household's RSVP, the child's age at the reunion (used for age-based pricing), allergies and dietary needs, and the emergency contact the adult gives. Photos and videos family members share may show children. We collect this from the adult who adds it, and only to plan and run the family's reunions and keep its history.

Who can see it. Information about children is private family content: only members of that family or group can see it, according to the group's permissions, and organizers can see RSVP details such as household counts, allergies, and emergency contacts so they can plan. It is never sold, never used for advertising, and never sent to Google or Meta. A photo linked to a family member who is under 16, or whose birth year isn't on file, can't be made public on the reunion's invite page; it stays private to the reunion.

Changing or removing it. A parent or guardian can ask the organizer to change or remove a child's information, or email privacy@grovereunions.com and we will review, change, or delete it.

Reports and blocking

If you report a post, comment, message, memory, or person, we keep the report (who sent it, what was reported, the reason you chose, and any note) and show it to the organizers of that family or group so they can review it. We do not tell the person you reported who reported them. If you block someone, we keep a record of the block so their posts and messages stay hidden from you and they can't start a direct message with you; the person is not notified. We keep reports and blocks to keep your family safe.

Free planning guides and Grove emails

When you ask for one of our free planning guides, we collect the email address you enter, your first name if you add it, which guide you asked for, the page you asked from, and how you first found Grove (the campaign tags, referring website and landing page kept in a Grove cookie on your device, described above). We use your email address to send you the guide. That is a one-time email, not a subscription.

The form has a separate box for occasional Grove emails with planning tips and news. It is unchecked unless you tick it, and you get the guide either way. If you tick it, we keep a record of when you did and the wording you agreed to. Every one of those emails has an unsubscribe link, and once you unsubscribe we stop sending them.

Your guide request stays with Grove. Our email provider handles it only to deliver our emails, and we never sell it or share it with advertisers or other third parties for their marketing. If you have turned on Analytics or Advertising on our public website, Google Analytics and the Meta Pixel are told that a guide was requested and which one, never your email address or name. You can ask us to delete your guide request at any time by writing to privacy@grovereunions.com.

Grove Commons ticket buyers

When you buy a ticket to a Grove Commons event, we collect the name and email you enter so we can issue your ticket and email it to you, and we share them with the event's host so they know who is coming. Card details go directly to the payment processor; Grove never sees or stores your card number. Your ticket link works without an account, so treat it like a ticket in your pocket.

Guest tokens

Guests who RSVP via a personal link do not need to create an account. We track access for security purposes (IP address and user agent) and flag unusual activity, but we do not block access automatically.

Text messaging

If you opt in to text messages, we keep your mobile number and a record of your consent: the consent wording you agreed to, where you agreed, the time, and the IP address and browser you used. We also keep a log of texts sent to and received from your number, including STOP and HELP replies. We use this only to send the reunion updates you asked for and to honor opt-outs. See our Text Message Terms.

Mobile numbers and SMS opt-in consent are not shared with or sold to third parties or affiliates for marketing purposes. SMS consent data is shared only with the service providers that deliver the messages.

You can stop texts anytime by replying STOP or turning them off in Settings, Notifications.

Trying Grove without an account

If you upload a flier on our website to preview a reunion page before signing up, the file is sent to our AI provider to read the event details, and the details are shown back to you. Grove does not store the file or the details on our servers. If you then start a reunion, the preview is kept in your own browser until your reunion is created, and is then saved to your reunion like any other upload.

AI features

Some features use AI: reading fliers, drafting meeting agendas and summaries, suggesting polls, sorting posts in the family feed, and transcribing voice stories and calls. The content is sent to the provider only to perform that task. We use these services under terms that do not allow them to train their models on your content, and we opt out of voluntary training programs where a provider offers one.

Data export and account deletion

You can request a copy of your data in the app (More, Request my data), on the website in Settings, Privacy & your data, or by emailing privacy@grovereunions.com.

You can delete your account in the app (More, Delete my account), in Settings on the website, or on our delete your account page, which also works without signing in. Deletion happens 14 days after you ask, so you can change your mind; we email you the date and a link to keep your account. When we delete an account, we remove your sign-in, profile, contact details and settings and take you off every group roster. Stories, photos and posts you shared with your group stay for the other members, shown as from a former member, and payment records are kept as the law requires. If you signed in with Apple, we also tell Apple to end Grove's access to your Apple sign-in.

How long we keep data

We keep your account information and your group's content for as long as your account is active and your group uses Grove, because a family's archive is meant to last. Organizers can delete content in their group, and you can delete your own posts. Notification tokens are deleted when you sign out or when they stop working. Reports are kept while the group exists so organizers can see past decisions. Payment records are kept as long as the law requires for taxes and accounting, even after an account is deleted. Free guide requests are kept until you ask us to delete them. Backups are kept for a limited time and then overwritten. Server logs and crash reports are kept for a short period for security and troubleshooting.

Third-party services

Grove uses these service providers, each acting for Grove under its own privacy policy: Supabase (database, authentication, and private storage for voice recordings), Vercel (hosting; cookie-less, aggregate site analytics on our public website pages; and page-speed measurements on every page, which record only which kind of page loaded and how fast, never your name, your reunion or your personal link), Stripe (payment processing), Cloudinary (photo hosting), Adilo (video hosting for videos you share), AutomationFire Video (hosting for Grove's how-to videos, with no cookies or viewing tracking), SendGrid (email delivery), Anthropic (flier reading, meeting summaries, and other AI features), Deepgram (voice transcription), LiveKit (voice and video rooms), Klipy (GIF search in chat), Expo (delivering app notifications, through Apple Push Notification service and Firebase Cloud Messaging), Apple and Google (Sign in with Apple and Google, when you choose them), Sentry (error and crash reports, when turned on), Google (Google Analytics for visits to our public website pages, only if you turn on Analytics), and Meta Platforms (the Meta Pixel for measuring our ads on our public website pages, only if you turn on Advertising).

Contact

Questions about privacy can be sent to privacy@grovereunions.com.